A survey of 50 top-level CPG executives shares how they leverage field service solutions to improve operational efficiencies, in-store marketing and merchandising.
After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.
Under the 2-year-old SmartLabel initiative, companies are using digital technology to give a growing number of consumers more thorough product information.
