Price Optimization / Management

Investors seeking steady performance are pressuring CPGs to cut costs and focus on their pricing strategies. However, these tactics can be shortsighted and reduce further alienating consumers and retail customers, according to a new report.

CPGs have weathered the volatile economy since the beginning of the COVID-19 pandemic by raising prices to compensate for increased costs and seeking to boost volume through advertising and promotional discounts. However, research suggests that those strategies won’t be enough to sustain growth in 2025.